How Using the Wrong Scale Causes Customer Dissatisfaction

Providing quality merchandise at a low cost is the easiest way to improve customer satisfaction. However, retailers tend to improperly scale business and inaccurately predict product forecasting. Dotcom CEO Maria Haggerty says retailers must take into account promotions that might increase product demand in order to improve forecasting outlooks. Read BizReport to learn how retailers can prepare for increased demand with a 3PL provider.