Fulfillment Provider Dotcom Distribution Launches Professional Photo Studio
Combined Photography and Fulfillment Services Under One Roof Increases Logistics Efficiency for Retailers
Edison, NJ., Jan. 28, 2014 – Dotcom Distribution, a leading provider of fulfillment and logistics solutions, announces today the addition of its photography and creative services branch, Dotcom Photo Studio. The studio produces premier eCommerce imagery for passionate retail brands, including lingerie retailer Adore Me.
Dotcom Photo Studio's professional services and features include:
- 5,000 square feet of studio space
- Two full fashion model sets and four diverse tabletop sets
- Two automated 360Plus-degree photography turntable machines that capture multiple shots
- Eight computer workstations for shooting
- Video production and interactive photography capabilities
- Complete retouching room with four stations and state-of-the-art editing technology
- Full-time staff of professional photographers, stylists and retouchers led by a photo studio manager
With the scalability to produce any number of images, the Dotcom Photo Studio functions as a value-added service for both new and existing Dotcom customers. Images or videos shot in the studio can be used for website product portfolios, editorial, marketing or advertising campaigns. Especially in today's competitive eCommerce market, quality product images provide a point of differentiation for retailers. According to MDG Advertising, two-thirds of consumers say the quality of a product image is very important in selecting and purchasing a product.
"eCommerce imagery is the first step in engaging with consumers, and it has the ability to come full circle to drive conversions," said Matt Potenski, photo studio manager at Dotcom Distribution. "The Dotcom Photo Studio provides retailers with the premium imagery they need to not only showcase their products, but also eventually turn browsing consumers into purchasers."
By combining fulfillment and photography services in one location, Dotcom creates a logistics advantage for its customers. Each computer station within the studio includes a UPC barcode scanner to keep track of inventory as it makes its way throughout Dotcom's warehouse and photography studio. From start to finish, Dotcom translates each retailer's brand image and identity from the moment consumers see a product online to the fulfillment stages and finally when the product is delivered to consumers' doorsteps. This integration of fulfillment services and eCommerce imagery enables retailers to more efficiently engage with and deliver packages to consumers.
"Many retailers work with separate fulfillment and photography companies, but that strategy adds unnecessary time, cost and confusion," said Maria Haggerty, CEO at Dotcom Distribution. "With the Dotcom Photo Studio, retailers' products never have to leave our building because they are photographed and shipped from the same location, making the process much more efficient."
The Dotcom Photo Studio is also customizable for individual retailers' requests depending on the products, desired looks or volume of shots. Although Dotcom staffs models as part of its service offering, retailers have the option to bring in their own models. The photo studio also has capabilities to produce brief eCommerce videos, upload images online in a matter of days and conduct photo shoots that range from single day to long term. Photography shoots are conducted both within the studio and on location, and retail creative directors are invited to participate on shoots to provide immediate style feedback.
For more information about Dotcom Photo Studio, please visit http://dotcomphotostudio.com.
About Dotcom Distribution
Dotcom Distribution is a premier provider of logistics, fulfillment and photography services to growing retailers and manufacturers. With a boutique feel and enterprise scale, Dotcom works with brands such as Adore Me, Bliss, Carol's Daughter and vineyard vines to deliver on brand experience from order fulfillment to package delivery. Dotcom leverages its strategically located warehouse to provide most clients with same-day order shipping and an average 1- to 3-day delivery times via standard ground service to 75 percent of the U.S. population.
On par with New York City studios, Dotcom's on-site Photo Studio offers creative services that drive e-commerce conversions at significant cost savings. Including model staffing and stylists, 360Plus camera views, video capabilities and retouching, Dotcom's Photo Studio customizes photo shoots per individual retailer requests. Dotcom's combination of fulfillment services and eCommerce photography enables retailers to more efficiently engage with and deliver packages to consumers.