Friday Roundup

Happy Friday and welcome back to our Friday Roundup! Here are this week’s stories in fulfillment, retail and eCommerce.

Fulfillment: The Renaissance of RFID Among Retailers: A ChainLink Research Study – RFID Journal

RFID is becoming one of the more popular technology innovations in retail for its ability to provide on-demand information and improved product inventory accuracy. These improvements help retailers support omnichannel strategies while increasing fulfillment visibility. Author Randy Dunn also mentions that the technology and reliability has improved immensely while costs keep dropping.

Retail: Williams-Sonoma Focuses $220M CapEx Supply Chain, Global Expansion – RIS News

Williams-Sonoma is using between $200-$220 million of its CapEx investments to support supply chain and omnichannel initiatives. By regionalizing its domestic supply chain, Williams-Sonoma plans to provide more fulfillment and personalization capabilities, which will allow greater flexibility when consumers shop online. “We invest in technology to support our multi-channel business,” Williams-Sonoma President and CEO Laura Alber said. “Our technology investments are fundamental to support our topline momentum and create shareholder value for the long-term.”

Fulfillment: 3 Ways Retailers Can Avoid Warehouse Scalability Problems – Retail Online Integration

At first glance, growing quickly might seem great for retailers. However, brands that scale too quickly might see added expenses and create fulfillment problems that could be detrimental to business. Dotcom CEO Maria Haggerty lists suggestions on how retailers can scale effectively and better manage rapid growth.

eCommerce: Shop Talk: Best Practices for Promoting Your eCommerce Website – Retail Online Integration

Tim Ash, CEO of SiteTuners, an online conversion rate optimization firm, shares some best practices on promoting an eCommerce website. One of his tips touches on the importance of packaging to give customers the best product presentation possible. He also says streamlining the checkout process will make more people willing to make a conversion.

Retail: Expert Content Lifts Purchase Intent More Than Branded User-Generated Media – Luxury Daily

A study by Nielsen suggests that expert content, rather than user-generated content (UGC), has a higher purchase intent success rate. According to the research, expert content created 38 percent higher purchase intent than UGC. Luxury Daily says brands can gain credibility by turning to social influencers as independent, expert sources that validate their product.