Even the smallest glitches in your eCommerce company’s supply chain have the potential to become order errors, shipping delays and other negative situations that could impact your relationship with your customers. Monitoring key supply chain metrics gives your brand the insight needed to deliver high-quality experiences consumers expect and keep your business running functionally.
It’s important to keep in mind that customers will approach purchasing on mobile differently than a traditional desktop site or brick-and-mortar location. When people browse on their smartphones, they value speed, responsiveness and ease of use. As you build your mobile site, keep these expectations in mind—particularly as you continue to cultivate your social experience. A large portion of your social traffic will come via mobile, so it’s crucial for businesses to have a strong mobile presence capable of supporting these inbound customers.
As a growing brand, navigating the world of online retail can be a daunting task without a trusty roadmap. You’ve successfully cultivated a loyal following of customers, secured funding for future growth, and have managed to get a solid grasp on your brand’s messaging. But while all this growth is exciting, you’ve undoubtedly outgrown the processes and procedures that helped propel you to this point in your journey.
Technology has changed the ways in which we engage, share and shop for the products we’re after. Fifteen years ago, a catalog and a 1-800 support number were enough to meet customer needs. Today, merchants must ensure a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale.
To the untrained eye, freight management may seem as simple as choosing someone to move goods from the warehouse to a customer’s doorstep. The truth is, effective freight management is a multifaceted effort that requires careful consideration of multiple moving parts.
For the first time ever, Dotcom Distribution will be exhibiting at the Consumer Electronics Show in Las Vegas this year from January 6-9. CES will host more than 3,600 exhibitors and 150,000 attendees from 150 countries. As a leading eCommerce logistics and fulfillment partner, we’ll have our very own booth in the new eCommerce pavilion highlighting some of the industry’s newest innovations and emerging technologies.
It’s no secret consumers get excited when they receive a package that is more creative than a traditional brown box. Brands that understand this and have made an effort to provide unique packaging have created memorable experiences for their customers that improve their brand perception.
It’s the dead of winter and your high-end fashion brand has just beat the holiday rush. Suddenly, thanks to an overly lax return policy, you receive an influx of returned swimsuits. What’s an eCommerce brand to do?
The holidays are tough on even the most experienced online retailers and the pressure on eCommerce brands only seems to grow. Not only are eCommerce brands competing on the basis of price, but shipping speed can make or break customer perception and loyalty.