ECommerce brands are growing in size to meet the increasing demand for delivered consumer goods. While growth is usually seen as a positive, there are some factors that you may find overwhelming as you lead your company forward. An important thing to consider when your orders ramp up is ensuring that your eCommerce fulfillment partner understands your needs and the importance of providing a unique customer experience.
As an eCommerce brand, having an online-only relationship with customers makes maintaining a unique and consistent brand experience all the more necessary. Developing and regularly updating an eCommerce style guide ensures that you are able to deliver the most optimal experience to customers even when they do not shop in person.
If you are in charge of your brand’s fulfillment operations, it’s essential to have a standard operating procedure (SOP) that clearly defines how customers’ orders should be packaged for shipping. This will systemize the packing process and also serve as a quality check.
Even the smallest glitches in your eCommerce company’s supply chain have the potential to become order errors, shipping delays and other negative situations that could impact your relationship with your customers. Monitoring key supply chain metrics gives your brand the insight needed to deliver high-quality experiences consumers expect and keep your business running functionally.
Returns are one point in the customer journey where logistics and fulfillment partners can be of tremendous help to eCommerce brands. Logistics providers can help retailers execute returns with clearly delineated policies and streamlined management that make handling returned items and refunds stress-free.
It’s important to keep in mind that customers will approach purchasing on mobile differently than a traditional desktop site or brick-and-mortar location. When people browse on their smartphones, they value speed, responsiveness and ease of use. As you build your mobile site, keep these expectations in mind—particularly as you continue to cultivate your social experience. A large portion of your social traffic will come via mobile, so it’s crucial for businesses to have a strong mobile presence capable of supporting these inbound customers.
As a growing brand, navigating the world of online retail can be a daunting task without a trusty roadmap. You’ve successfully cultivated a loyal following of customers, secured funding for future growth, and have managed to get a solid grasp on your brand’s messaging. But while all this growth is exciting, you’ve undoubtedly outgrown the processes and procedures that helped propel you to this point in your journey.
Technology has changed the ways in which we engage, share and shop for the products we’re after. Fifteen years ago, a catalog and a 1-800 support number were enough to meet customer needs. Today, merchants must ensure a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale.
To the untrained eye, freight management may seem as simple as choosing someone to move goods from the warehouse to a customer’s doorstep. The truth is, effective freight management is a multifaceted effort that requires careful consideration of multiple moving parts.
For the first time ever, Dotcom Distribution will be exhibiting at the Consumer Electronics Show in Las Vegas this year from January 6-9. CES will host more than 3,600 exhibitors and 150,000 attendees from 150 countries. As a leading eCommerce logistics and fulfillment partner, we’ll have our very own booth in the new eCommerce pavilion highlighting some of the industry’s newest innovations and emerging technologies.