Understanding shipping is a critical component of running a successful eCommerce business. The process of shipping is a lot more complex than just sending a package from point A to point B. That’s why it’s often advantageous that emerging eCommerce brands work with knowledgeable partners who have the expertise needed to help them identify and select the appropriate mix of services to achieve their specific goals.
Industry news, as of late, has been dominated with reports of major national retailers closing hundreds of stores across the country. This has been part of restructuring as well as efforts to stem losses from operating costly locations which are underperforming. In closing these locations, these retailers are going to be refocusing resources on their eCommerce channels with the goal of seeing an uptick in sales and righting the ship.
At some point in a business growth story, it is important to understand what needs are crucial for taking the business to the next level. Capital is one of the ways that many businesses are able to invest in new technologies or infrastructure - and ultimately scale. Therefore, what kind of capital is important and right for your business?
It’s often said that a successful business begins with a great idea. Though there is truth to this statement, most great business ideas actually stem from a problem or dilemma faced by a consumer — a fundamental need for an item or product that doesn’t exist. Think about it: For as long as consumers have problems they will always be searching for solutions.
If you run an eCommerce business, you’re sitting on a treasure trove of data, and knowing how to analyze it can really help you drive sales and get control of your bottom line. With that in mind, we’ve compiled 5 eCommerce metrics that should help you get a better understanding of just how well your business is performing and which data will offer insights as to the online shopping behaviors of your customers.
Dropshipping: is it a risky business decision or brilliant move for eCommerce brands? The fulfillment method certainly comes with its pros and cons, but first let’s define it.
The old sales myths don’t apply online. In order to sell more, brands need to focus on making people more happy. Ecommerce businesses in 2017 are at an exciting crossroads; VR and AR are throwing up new technological opportunities, whereas customers are challenging brands for better, more authentic experiences. Here are some common ecommerce misconceptions that businesses need to leave behind this year.
The unboxing experience that consumers have at home is one of the most critical touch points for an online eCommerce brand. It’s at that moment when your customer opens the box she’s been awaiting, that she’s reminded of how much your brand values her business. A positive unboxing experience starts with premium packaging and working with your logistics partner to ensure that experience is executed and delivered correctly.
Of all the solutions demonstrated at the show, what really drew my attention was RFID, or radio frequency identification. From upgrading the retail shopping experience, to improving inventory management and multichannel fulfillment operations, RFID offers incredible opportunities for brands to engage with their customers, increase sales and become more efficient in their daily operations. NRF truly highlighted how RFID is becoming something all brands should look to incorporate to continue seeing increased profits and customer satisfaction.
President John F. Kennedy once said, “Leadership and learning are indispensable to each other." This couldn’t be more true for today’s business leaders. As brands place their future success in the hands of the c-suite, chief executives need to be able to lead, inspire, motivate, and get their employees vested in the future of the company. After sitting down with James Rhee, the CEO of fashion brand Ashley Stewart, to chat about building a successful eCommerce business, we gathered some incredible insights, many of which can easily be replicated no matter the industry.