Peak will soon be upon us, accompanied by huge increases in order volume and a host of operational changes that happen in a very short period of time.Everyone’s familiar with the 5 P’s of success – Proper Planning Prevents Poor Performance. When it comes to getting your brand ready for the peak holiday season, it’s important to keep the 5 P’s in mind. Read on to make sure you’ve got your bases covered ahead of the “most wonderful time of the year!”
Every brand should know who their customers are, but for fashion brands it’s essential to form a special bond with the customer. Like all solid relationships, a brand’s loyalty to a customer’s needs evolve over time providing a mutually beneficial foundation for growth. While it’s easy to view customers through the lens of potential profit, transactions and life-time values, those data points alone will not provide a brand with path to customer loyalty. Transactional based metrics are only a part of the journey to loyalty. Also important is for for the brand to invest time and resources into communicating with customers in order to understand them. The effort to do so will go a long way in developing trust, and ultimately increasing the lifetime value of your loyal customer base.
If you have an ecommerce site, EDI should be on your radar. EDI is proven to streamline and improve workflow, while improving supply chain predictability. This can be of particular importance when shipping orders directly to your consumers.
Understanding shipping is a critical component of running a successful eCommerce business. The process of shipping is a lot more complex than just sending a package from point A to point B. That’s why it’s often advantageous that emerging eCommerce brands work with knowledgeable partners who have the expertise needed to help them identify and select the appropriate mix of services to achieve their specific goals.
Industry news, as of late, has been dominated with reports of major national retailers closing hundreds of stores across the country. This has been part of restructuring as well as efforts to stem losses from operating costly locations which are underperforming. In closing these locations, these retailers are going to be refocusing resources on their eCommerce channels with the goal of seeing an uptick in sales and righting the ship.
At some point in a business growth story, it is important to understand what needs are crucial for taking the business to the next level. Capital is one of the ways that many businesses are able to invest in new technologies or infrastructure - and ultimately scale. Therefore, what kind of capital is important and right for your business?
It’s often said that a successful business begins with a great idea. Though there is truth to this statement, most great business ideas actually stem from a problem or dilemma faced by a consumer — a fundamental need for an item or product that doesn’t exist. Think about it: For as long as consumers have problems they will always be searching for solutions.
If you run an eCommerce business, you’re sitting on a treasure trove of data, and knowing how to analyze it can really help you drive sales and get control of your bottom line. With that in mind, we’ve compiled 5 eCommerce metrics that should help you get a better understanding of just how well your business is performing and which data will offer insights as to the online shopping behaviors of your customers.
Dropshipping: is it a risky business decision or brilliant move for eCommerce brands? The fulfillment method certainly comes with its pros and cons, but first let’s define it.
The old sales myths don’t apply online. In order to sell more, brands need to focus on making people more happy. Ecommerce businesses in 2017 are at an exciting crossroads; VR and AR are throwing up new technological opportunities, whereas customers are challenging brands for better, more authentic experiences. Here are some common ecommerce misconceptions that businesses need to leave behind this year.