Creating a true omnichannel experience is often referred to as the “holy grail” for brands and retailers, as fewer shoppers today rely solely on a single channel when making a purchase. A Harvard Business Review study of just over 46,000 shoppers revealed that omnichannel retailing works. While retail sales through digital channels continue to increase, only 7% of the more than 46,000 study participants were online-only shoppers, while 20% were in-store-only shoppers. That means nearly three-quarters of today’s consumers use a combination of channels to buy goods and services. The importance of omnichannel is further emphasized by the Dotcom Distribution 2017 eCommerce Study. The findings revealed that a positive omnichannel experience can leave a lasting impression and creates repeat customers.
The holidays might be fast approaching, but it’s never too early to start thinking about your strategy for 2018. The results of our recent eCommerce study, The Evolution of Commerce: Omnichannel and the New Retail Customer, reveal that a positive omnichannel experience can have a lasting impression on customers, with 64% of respondents indicating that they are already enjoying effective omnichannel strategies. Here are four omnichannel offerings your brand should consider in 2018 to help connect the in-store and online experience for your customers.
Holiday peak season is right around the corner. If your 3PL or fulfillment partner hasn’t already approached you about optimizing your slotting strategy for the 2017 holiday season, you may find yourself dealing with delayed orders in a few short weeks. With many companies making a sizeable portion of their annual revenue from Black Friday to Christmas Eve, it’s crucial to steer clear of avoidable mistakes during this three week period. Angry holiday shoppers don’t soon forget delivery disasters.
Dotcom Distribution 2017 eCommerce Study Results: In 2018, Investing In Omnichannel Is Crucial For Growth
The results of our 2017 eCommerce Study, The Evolution of Commerce: Omnichannel and The New Retail Customer, highlights other important, evolving consumer expectations. Today’s consumers want better, faster services that prioritize speed, quality, affordability and future purchase incentives. These consumers are also looking for an experience that facilitates simplicity and convenience throughout the purchasing process.One thing is for certain: The demand for an omnichannel experience is here to stay. But, what does this mean for brands looking to connect and forge lasting relationships with their customers?
Fulfillment isn’t scary with the right partner! Dotcom Distribution can help if you find your company haunted by these frightening fulfillment creatures. Check out the video below.
As Sciensio stated earlier this year, “Chatbots are software programs, which can include AI components, designed to interact with people over messaging apps.” This method of reaching customers the moment they visit a brand’s website engages them in direct dialogue, and has changed the way customers shop, the way they interact with customer service, and the way they make purchases.
Having an organized, systematic approach to inventory management is essential, particularly because it is the main driver of effective storage in a warehouse. A good use of space can save you time and money. We recommend using the ABC velocity analysis method to help you figure out where everything goes. Understanding this will help you manage your inventory investment and help your fulfillment partner optimize the space you use in your warehouse.Read on to find out how ABC can benefit your operations, as well as your bottom line.
Peak will soon be upon us, accompanied by huge increases in order volume and a host of operational changes that happen in a very short period of time.Everyone’s familiar with the 5 P’s of success – Proper Planning Prevents Poor Performance. When it comes to getting your brand ready for the peak holiday season, it’s important to keep the 5 P’s in mind. Read on to make sure you’ve got your bases covered ahead of the “most wonderful time of the year!”
Every brand should know who their customers are, but for fashion brands it’s essential to form a special bond with the customer. Like all solid relationships, a brand’s loyalty to a customer’s needs evolve over time providing a mutually beneficial foundation for growth. While it’s easy to view customers through the lens of potential profit, transactions and life-time values, those data points alone will not provide a brand with path to customer loyalty. Transactional based metrics are only a part of the journey to loyalty. Also important is for for the brand to invest time and resources into communicating with customers in order to understand them. The effort to do so will go a long way in developing trust, and ultimately increasing the lifetime value of your loyal customer base.
If you have an ecommerce site, EDI should be on your radar. EDI is proven to streamline and improve workflow, while improving supply chain predictability. This can be of particular importance when shipping orders directly to your consumers.