Dropshipping: is it a risky business decision or brilliant move for eCommerce brands? The fulfillment method certainly comes with its pros and cons, but first let’s define it.
The old sales myths don’t apply online. In order to sell more, brands need to focus on making people more happy. Ecommerce businesses in 2017 are at an exciting crossroads; VR and AR are throwing up new technological opportunities, whereas customers are challenging brands for better, more authentic experiences. Here are some common ecommerce misconceptions that businesses need to leave behind this year.
If you run a wholesale company or one that manufactures goods, you know that your business depends on customers buying your products from the online retailers that you are selling to. Unfortunately what many wholesalers and manufacturers often ignore is the experience portion of the client journey.
The unboxing experience that consumers have at home is one of the most critical touch points for an online eCommerce brand. It’s at that moment when your customer opens the box she’s been awaiting, that she’s reminded of how much your brand values her business. A positive unboxing experience starts with premium packaging and working with your logistics partner to ensure that experience is executed and delivered correctly.
Of all the solutions demonstrated at the show, what really drew my attention was RFID, or radio frequency identification. From upgrading the retail shopping experience, to improving inventory management and multichannel fulfillment operations, RFID offers incredible opportunities for brands to engage with their customers, increase sales and become more efficient in their daily operations. NRF truly highlighted how RFID is becoming something all brands should look to incorporate to continue seeing increased profits and customer satisfaction.
President John F. Kennedy once said, “Leadership and learning are indispensable to each other." This couldn’t be more true for today’s business leaders. As brands place their future success in the hands of the c-suite, chief executives need to be able to lead, inspire, motivate, and get their employees vested in the future of the company. After sitting down with James Rhee, the CEO of fashion brand Ashley Stewart, to chat about building a successful eCommerce business, we gathered some incredible insights, many of which can easily be replicated no matter the industry.
As 2017 is gearing up to be a busy year, I have been working hard to provide all of our clients here at Dotcom Photo Studio with as much information as possible to make smart decisions about the future of their product photography. After all, product perception drives customer loyalty!
Now is the perfect time to take a breath and enjoy the brief quiet. We advise not to wait too long, however. It’s crucial to gather your operations team quickly in the new year to discuss your peak season. How did it go? Were you satisfied or disappointed overall? What were the main pain points? Hashing this out while the memory and the stress of peak is still fresh in your mind is the best way to make positive operational changes for 2017.
According to the National Retail Federation, many retailers will do as much as 20-40 percent of their annual sales in November and December. More sales mean more opportunities to develop long-lasting consumer relationships, so it’s important that the season goes as smoothly as possible to minimize disruptions to the customer experience and maximize revenue. To be properly prepared for 2017, eCommerce brands like you should plan accordingly for what lessons to take from 2016’s struggles, or else risk history repeating itself for your next peak seasons. Here are some steps you can start putting in action now:
Social commerce continues to grow. In 2016, 60 percent of retailers implemented buy buttons on social, and that number will almost certainly grow by the end of 2017. Brands who don’t have social commerce efforts on their radar will see their relevance suffer as this trend picks up.