One of the most important elements of ensuring your customers connect with your products is through amazing photography. Depicting the products your brand is selling in a way that highlights their best features not only elevates your brand, but also allows you to connect with your customer, inspire loyalty, promote shareability - and ultimately, drive sales.
Every brand should know who their customers are, but for fashion brands it’s essential to form a special bond with the customer. Like all solid relationships, a brand’s loyalty to a customer’s needs evolve over time providing a mutually beneficial foundation for growth. While it’s easy to view customers through the lens of potential profit, transactions and life-time values, those data points alone will not provide a brand with path to customer loyalty. Transactional based metrics are only a part of the journey to loyalty. Also important is for for the brand to invest time and resources into communicating with customers in order to understand them. The effort to do so will go a long way in developing trust, and ultimately increasing the lifetime value of your loyal customer base.
If you have an ecommerce site, EDI should be on your radar. EDI is proven to streamline and improve workflow, while improving supply chain predictability. This can be of particular importance when shipping orders directly to your consumers.
Understanding shipping is a critical component of running a successful eCommerce business. The process of shipping is a lot more complex than just sending a package from point A to point B. That’s why it’s often advantageous that emerging eCommerce brands work with knowledgeable partners who have the expertise needed to help them identify and select the appropriate mix of services to achieve their specific goals.
Industry news, as of late, has been dominated with reports of major national retailers closing hundreds of stores across the country. This has been part of restructuring as well as efforts to stem losses from operating costly locations which are underperforming. In closing these locations, these retailers are going to be refocusing resources on their eCommerce channels with the goal of seeing an uptick in sales and righting the ship.
Dale Carnegie once said that “when dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Companies use product photography to emotionally connect with customers while explaining the benefits of their product. Such is the case for Californian company Art of Play. The company was started by two magician brothers in 2013. At their launch, Dan and Dave had a catalogue of 50 magic card decks, some designed
in-house while others were curated from all over the world. As the company grew, the magicians decided to focus on selling unique toys, card decks, and high end puzzles.
At some point in a business growth story, it is important to understand what needs are crucial for taking the business to the next level. Capital is one of the ways that many businesses are able to invest in new technologies or infrastructure - and ultimately scale. Therefore, what kind of capital is important and right for your business?
It’s often said that a successful business begins with a great idea. Though there is truth to this statement, most great business ideas actually stem from a problem or dilemma faced by a consumer — a fundamental need for an item or product that doesn’t exist. Think about it: For as long as consumers have problems they will always be searching for solutions.
If you run an eCommerce business, you’re sitting on a treasure trove of data, and knowing how to analyze it can really help you drive sales and get control of your bottom line. With that in mind, we’ve compiled 5 eCommerce metrics that should help you get a better understanding of just how well your business is performing and which data will offer insights as to the online shopping behaviors of your customers.
Dropshipping: is it a risky business decision or brilliant move for eCommerce brands? The fulfillment method certainly comes with its pros and cons, but first let’s define it.