In today’s highly competitive e-commerce environment, online shoppers have an endless amount of suitors when it comes to choosing where to make a purchase. That is why a superior product alone is not enough. eCommerce brands need to create an outstanding customer experience (CX) if they want to prove they are the perfect match. Here are five ways to make customers fall in love with your brand.
While most eCommerce customers expect their orders to arrive in a plain brown box, there is evidence showing that premium, branded packaging can still build meaningful customer relationships. If you’re looking for ways to make shoppers fall in love with your brand, you should focus on improving the in-home brand experience.
With Valentine’s Day sales soon coming to an end, brands should be using their holiday sales insights and learnings to inform the rest of 2018’s strategy. Here are some shopping trends we expect to continue past Valentine’s Day that you can use to guide your strategy this year.
Omnichannel- we’ve all heard of it, and most eCommerce brands with a physical presence have an omnichannel strategy, or are developing one. More and more data – including results from the Dotcom Distribution 2017 Commerce Study - indicate that a brand’s success is directly tied to creating a consistently favorable experience during every step of the sales process, whether it is in-store, online or when a package arrives at a customer’s door. One of the key elements in a successful omnichannel strategy is real-time inventory management.
The 2017 holiday season marked one of the busiest periods retailers have ever experienced. According to the National Retail Federation, holiday retail sales surpassed projections, reaching $691.9 billion, a 5.5% increase from 2016. This year-over-year growth is clearly significant, but our key takeaway is that a record-breaking $138.4 billion came from online and other out-of-store sales. That’s up 11.5% from 2016. While this startling increase can and should be good news for eCommerce retailers, the amount of orders should also serve as a warning: sellers must keep pace with this demand or risk losing customers (i.e. sales) and brand equity.
The National Retail Federation estimates the cost of returns is equal to about 8% of total yearly retail sales. Part of this is because the actual cost of sending an item back usually falls on the retailer. An added economic factor is that only half of returned items can be immediately sold, according to estimates from Optoro.
With 2017 officially in the books, brands will be using 2017 sales data and industry trends and predictions to map out their strategies for a prosperous 2018. With that in mind, here are five New Year’s resolutions emerging eCommerce brands should consider to help increase awareness and secure repeat customers in 2018.