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Dotcom Photo Studio Client Spotlight: Art of Play

Wednesday, April 26, 2017

Dale Carnegie once said that “when dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Companies use product photography to emotionally connect with customers while explaining the benefits of their product. Such is the case for Californian company Art of Play. The company was started by two magician brothers in 2013. At their launch, Dan and Dave had a catalogue of 50 magic card decks, some designed
in-house while others were curated from all over the world. As the company grew, the magicians decided to focus on selling unique toys, card decks, and high end puzzles.

Growth capital vs. Working Capital: How To Know Which Is Right For Your Business Growth Needs

Thursday, April 20, 2017

At some point in a business growth story, it is important to understand what needs are crucial for taking the business to the next level. Capital is one of the ways that many businesses are able to invest in new technologies or infrastructure - and ultimately scale. Therefore, what kind of capital is important and right for your business?

Mastering The Subscription Model: One CEO’s Four Rules For Success

Thursday, March 30, 2017

It’s often said that a successful business begins with a great idea. Though there is truth to this statement, most great business ideas actually stem from a problem or dilemma faced by a consumer — a fundamental need for an item or product that doesn’t exist. Think about it: For as long as consumers have problems they will always be searching for solutions.

eCommerce vital signs: 5 metrics to measure monthly to ensure you’re on the right track

Wednesday, March 29, 2017

If you run an eCommerce business, you’re sitting on a treasure trove of data, and knowing how to analyze it can really help you drive sales and get control of your bottom line. With that in mind, we’ve compiled 5 eCommerce metrics that should help you get a better understanding of just how well your business is performing and which data will offer insights as to the online shopping behaviors of your customers.

Dropshipping 101: Pros & Cons

Friday, March 10, 2017

Dropshipping: is it a risky business decision or brilliant move for eCommerce brands? The fulfillment method certainly comes with its pros and cons, but first let’s define it. 

6 Myths Ecommerce Brands Need to Let Go Of

Tuesday, February 28, 2017

The old sales myths don’t apply online. In order to sell more, brands need to focus on making people more happy. Ecommerce businesses in 2017 are at an exciting crossroads; VR and AR are throwing up new technological opportunities, whereas customers are challenging brands for better, more authentic experiences. Here are some common ecommerce misconceptions that businesses need to leave behind this year.

Wholesalers & Manufacturers: How Amazing Product Photography Can Help Increase Sales

Sunday, February 19, 2017

If you run a wholesale company or one that manufactures goods, you know that your business depends on customers buying your products from the online retailers that you are selling to. Unfortunately what many wholesalers and manufacturers often ignore is the experience portion of the client journey. 

The eCommerce Experience: What Makes Your Customers Fall In Love With Your Brand

Sunday, February 12, 2017

The unboxing experience that consumers have at home is one of the most critical touch points for an online eCommerce brand. It’s at that moment when your customer opens the box she’s been awaiting, that she’s reminded of how much your brand values her business. A positive unboxing experience starts with premium packaging and working with your logistics partner to ensure that experience is executed and delivered correctly.

Is RFID the Future of Retail?

Monday, January 30, 2017

Of all the solutions demonstrated at the show, what really drew my attention was RFID, or radio frequency identification. From upgrading the retail shopping experience, to improving inventory management and multichannel fulfillment operations, RFID offers incredible opportunities for brands to engage with their customers, increase sales and become more efficient in their daily operations. NRF truly highlighted how RFID is becoming something all brands should look to incorporate to continue seeing increased profits and customer satisfaction.

5 Smart Things We Learned from the CEO of an Innovative Fashion Brand

Monday, January 23, 2017

President John F. Kennedy once said, “Leadership and learning are indispensable to each other." This couldn’t be more true for today’s business leaders. As brands place their future success in the hands of the c-suite, chief executives need to be able to lead, inspire, motivate, and get their employees vested in the future of the company. After sitting down with James Rhee, the CEO of fashion brand Ashley Stewart, to chat about building a successful eCommerce business, we gathered some incredible insights, many of which can easily be replicated no matter the industry.

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