2013 eCommerce Packaging Survey
*Please note that an update to the survey is available for download here.
The 2013 eCommerce Packaging Survey results show strong opportunities for customer loyalty development, with 52 percent of consumers likely to make repeat purchases from an e-retailer that delivers orders in premium packaging. In fact, half of customers expect online orders to arrive in premium packaging if that same retailer provides branded packaging in-store. According to Dotcom, premium packaging is a valuable opportunity to provide online customers with a unique brand experience.
There is an especially high amount of 18-25 year olds that are actively sharing packaging on social media. Seventy-four percent are likely to share a product on social media, with 88 percent of those customers posting to Facebook. Brands that target the young-adult market would especially benefit from marketing branded packaging on social media platforms.